On the main toolbar, click Distribution > Send to Shops. A form will appear where you can select your desired destination outlets. The form will be pre-filled with default settings which should be satisfactory for all new deliveries. If you wish to change anything do so before clicking submit. Your release will be added to the delivery queue.
To get started, first navigate to Catalog > Releases, then launch the "Send to Shops" form found on the table toolbar. Optionally you can also launch it from the row submenu.
By default we include all shops that are associated to your label. Since this is a new delivery, you can submit the form without changing anything. If this were a redelivery or takedown, there are other options on this form that must be changed to initiate your request. We will cover that elsewhere in the documentation. Right now, we just want to post your first release.
The default shops we include in your list should be ok for most labels. The exceptions are Beatport, Juno, Digital-Tunes, and a couple others who specialize in electronic music only; and Beatport requires approval before adding new labels.
If you require some special shop configurations or want to exclude any of the default shops in your list, please create a support ticket with us and we will help you out.
For more information about lead-times, turn-around, etc, check the Lead Times section of our docs.